Why tell the truth in sales (or per se!)?

Some thoughts about ethics in business

•      You don't like it when someone lies to you, do you?

•      It's a whole lot easier to remember the truth!!     

•      Con men lie.

•      When you set the customer's expectations properly you never need to say, "I'm sorry."

•      If you tell the truth you'll never have to woob-woob about what you can't deliver because it never existed in the product in the first place.

•      Make sure you are explicit and very clear when you talk about futures...explain that you can't deliver them now, make sure the customer understands that.

•      If you do something really, really stupid...admit it, apologize, and get on with it.

•      You can ALWAYS face the customer, even if you screw up, as long as you're truthful.

•      There is NO WAY you can un-do the word of mouth that will precede you if you lie to just one customer!

•      Don't forget that great cosmic law:

"What goes around, comes around!"