e-thics noun:

that body of rules and boundaries which prevents you

from lying, cheating and stealing

•     The Golden Rule

•     The Ten Commandments

•     you don't need more, see the first two items•

     OK....go read about "Truth in Sales"

•     NONE of the great companies think it's ok to lie about their products!

•     NONE of the great companies think it's ok to misrepresent their services!

•     NONE of the great companies think it's ok to cheat on price!